Date: 10th August, 2019

Title: Marketing Strategies for Start-ups

Summary

Marketing strategies play a crucial role in your start-up with the fundamental goal of achieving a sustainable competitive advantage and achieving the same at minimal cost. Mr. Sourabh Mishra who has an in depth expertise of this field shared his valuable insight on the same with the young budding entrepreneurs to help them develop sustainable business. The start-ups had a lot to learn during this session in terms of Brand creation, identifying audience, marketing research and product management