This is a collaborative corporate engagement program where we are scouting startups  who can provide innovative business solutions to our corporate partners. We are  bridging the gap between the corporates and startups. 

Corporate partners Onboarded for the program

Selection process

Testimonials

FAQs

This intention of this program is to bridge the gap between startups and corporates. We are scouting for startups with innovative business solutions in the above mentioned areas for our corporate partners. For more details on use cases we are trying to solve, you can refer below on the FAQ section.

Once the application period is over, the shortlisted startups will pitch to our corporate partners for an opportunity for a Proof of Concept, Strategic Alliance/Investment Opportunity.

Gamification: Startups involved in developing a gamified environment and ecosystem to make monotonous life insurance processes fun, challenging & engaging for customers as well as employees. Start-ups that look to use gamification to redefine processes in sales, customer journeys or employee training would be relevant for this use case E.g.: Apps that offer sales management with some fun & competition by having a leadership board and badges to create a gamified sales experience and a culture of winning E.g. A customer facing virtual avatar which can interact with customers on any digital platform and address customer queries in real time.

Automated or Enhanced Customer Service: Startups offering techniques like Design thinking for quick & optimized solutions in the domain of customer servicing to maintain long term customer relationship to cross-sell/up-sell, resolve queries and renew policies. E.g.: Customer self-service or tailoring targeted customer experiences by extracting customer needs with the use of smart technologies.

Automated or Enhanced Customer Service: Startups offering techniques like Design thinking for quick & optimized solutions in the domain of customer servicing to maintain long term customer relationship to cross-sell/up-sell, resolve queries and renew policies. E.g.: Customer self-service or tailoring targeted customer experiences by extracting customer needs with the use of smart technologies.

Alternative Data Sources:  Startups that supply additional data points that give out more information/insights about the customer/market potential (with limited customer involvement)  beyond generic data like age, pin code, etc. to maximize data driven decision making. E.g.: Third party data sources through the entire customer journey like credit card transaction details of the customers could be a data point to assess premium payment capacity.

AR/VR/MR: Startups into Augmented Reality/Virtual Reality/Mixed Reality based solutions for policy disbursements and customer servicing. E.g.: VR used to alert and offer safety training through accident recreation to policyholders of possible risks to reduce accidents and boost policy purchase rates AR/VR/MR used to offer an immersive experience to create ads and marketing campaigns.

MLOPS: Start-ups which provide an end-to-end machine learning development process to design,  build and manage reproducible, testable, and evolvable ML-powered software. HDFC Life would be interested in products which enable automated testing of machine learning artifacts (e.g. data validation, ML model testing, and ML model integration testing)

Voice AI: Startups offering speech to text and text to Speech or voice bots/conversational AI to enhance customer experience through quick resolutions of queries, policy servicing, payments and renewals. We have already developed some bots in-house – Automated reminder calling, chat bot and WhatsApp bot etc. and hence would not be interested in Start-ups which offer similar solutions or marginal enhancements. Any other applications which are new to the industry would be interesting to explore. E.g.: Tapping into the voice functionality built into mobile phones to enhance customer experience while using the app to apply for new policies or resolving queries in real-time using NLP/NLG/ML.

a. Call for Applications : May 9 – June 5

b. Screening, Evaluation & Shortlisting: June 3 – June 8

c. Agreement Signing: June 8 – June 20

 Please apply as soon as possible.