Launchpad – NMIMS Atal Incubution Center

ABOUT LAUNCHPAD

A certificate program designed exclusively for students and professionals between 16 and 25 years of age who are keen to start their own startup.

The objective of the program is to foster a basis for entrepreneurship and innovation skills and to impart a better understanding of the technicalities involved in starting a startup.

Students

1 +

Trained

Batches

Conducted

Speaker

1 +

Sessions

Mentors

1 +

Onboarded

WHAT WILL YOU LEARN?

Week	Theme
Week 1	Introducing AIC, Orientation, Setting Expectations What is Entrepreneurship, Identifying Market Needs, Setting Goals for the Program
Week 2	Idea Development & Market Research Idea Development, Techniques of Idea Generation, Validating and Refining Ideas, Market Research & Startup Stories
Week 3	Leadership, Vision & Prototyping Leadership and Vision to Start a Startup, Prototyping Techniques, Procurement of Resources
Week 4	Design Thinking & Product Development Introduction to Design Thinking, Product Development Stages
Week 5	Mock Product Presentations by Learners
Week 5	Understanding Your Customers Identifying & Understanding Your Customers, Building Consumer Personas
Week 6	Business Models & Intellectual Property Trademark, Patent & IP, Introduction to the Business Model Canvas
Week 7	Marketing & Branding Strategies for Startups Marketing & Branding Strategies for Startups, Essentials of Digital Marketing
Week 8	Financial Planning & Fundraising Developing a Financial Plan, Understanding Costing & Pricing, Art of Fundraising & Pitching
Week 9	Final Pitch Presentations