Sourabh has over two decades’ work experience. He led the brand strategy planning function nationally at advertising agencies like Saatchi & Saatchi,
TBWA, Everest and Bates CHI & Partners. He has also headed the brand strategy planning function at Ogilvy (Mumbai and Bangalore), McCann
Erickson (Bangalore) and Contract (Bangalore and Delhi). He has worked as a brand strategist at BPL Telecom and Reliance Capital. His last assignment as a corporate employee was Group Chief Strategy Officer and whole time
Director at Bates CHI & partners India, till March 2016.
His brand planning experience spans across categories and includes brands
like Parle (Monaco, Hide N Seek), Reliance Capital, Kotak, Cadbury (5 Star, perk, Bournvita, Tang), Limca , Sprite, Coca Cola, TVS, Skoda, Lenovo, Titan, Kwality Wall’s etc.He has worked very closely on positioning and launching new brands like OLX.in, ITC Ashirvaad, Ayurvedic Concepts (Himalaya), Skoda Rapid, and Fruit Shoot in India. His recent consulting assignments include helping define the brand for a large logistics /supply chain start-up, a private education provider, an insurance broker, a data analytics firm, a naval engineering firm, a power transmission major, a healthcare company and a design start-up. His views on marketing communications and branding have been published in leading industry publications. He has been a speaker on brand and communications topics at several industry events. He also teaches marketing communications at business schools as guest faculty. Top Skills Brand Architecture Customer Insight Consumer Behaviour Languages English Hindi Publications http://brandequity.economictimes.indiatimes.com/be-blogs/let-s-just-get-back-to-the-basics/1059
Sourabh Mishra Brand Consultant – Helping Brands become more Business Focused Mumbai, Maharashtra, India
Summary Consumer Insights driven Strategy for Total Branding Solutions –
Bridging what the brand SAYS and the brand DOES.
Experience Azendor Consulting Pvt. Ltd. Managing Partner | Branding & Co-Founder November 2018 – Present Mumbai Area, India Azendor is a response to clients’ need to outsource their critical, but non-core, business functions, so that they can focus on their core competenciesand excel at what they are good at and passionate about. Azendor has beenfounded by professionals with rich and very senior level experience from someof the largest and most renowned organisations in their domains. It offers arepertoire of support services – Legal, Branding and soon HR and Finance -under a common brand name – Azendor: a name inspired by ‘ascender’, whichis a mountaineering device that keeps climbers safe as they climb up steepterrains. Sourabh Mishra Brand Consulting Brand Strategist
April 2016 – November 2018 (2 years 8 months) Mumbai, Maharashtra, India Transitioning from being a corporate employee to setting up on my own now 🙂 Watch this space for more details soon.
Bates CHI&Partners Group Chief Strategy Officer – India
October 2012 – March 2016 (3 years 6 months) Head of account planning for India.
Bates CHI&Partners Whole-Time Director May 2014 – January 2016 (1 year 9 months)
Mumbai Area, India
Was elevated to the Board of Directors at Bates India as a Whole-time Directorin May, 2014 and served till January 2016. Saatchi & Saatchi Advertising Chief Strategy Officer – India May 2009 – October 2012 (3 years 6 months) Sorento Healthcare Communications Pvt. Ltd. Business Strategy Consultant February 2012 – July 2012 (6 months) Worked on a part-time independent consulting project with the founder-directors on the way forward strategy for Sorento.
Social Wavelength Consultant
February 2012 – April 2012 (3 months) Mumbai
Part-time independent consulting project on better integrating brand strategythinking in Social Wavelength’s work process.
TBWA India Group
Chief Strategy Officer
May 2007 – April 2009 (2 years)
Reliance Capital Ltd.
Vice President – Branding (Research & Planning)
January 2007 – May 2007 (5 months)
Brand strategy planning and setting up marketing research. Reporting to theGroup Chief Marketing Officer.
Everest Brand Solutions Pvt. Ltd.
Vice President & National Planning Director
June 2004 – January 2007 (2 years 8 months)
Setting up and heading the account planning function.
Ogilvy & Mather, Mumbai
Planning Director
2002 – 2004 (2 years)
McCann Erickson, Bangalore
Planning Director
2001 – 2002 (1 year)
Ogilvy & Mather, Bangalore
Planning Director
January 2000 – June 2001 (1 year 6 months)
BPL Telecom
Sr. Manager – Brand Planning
1999 – 1999 (less than a year)
Contract Advertising, Bangalore & Delhi
Associate Account Planning Director
1992 – 1999 (7 years)
Education
St. Xavier’s College, Ranchi
- Com. (Hons.), Commerce · (June 1986 – January 1991)
St. Xavier’s School, Ranchi
ICSE, ICSE (Class 10) · (1976 – 1984)
The Times School of Marketing
PGDMM, Marketing · (1991 – 1992)
