Over two decades spent on understanding consumers and trying to change behaviour using a good mix of integrated communications, digital, data analytics and direct marketing solutions. In-depth understanding and experience in brand strategy, consumer insights, data analytics and the digital landscape having executed projects for brands across verticals. Currently disrupting the digital marketing ecosystem by developing analytics products for brand owners that provides intelligence on all digital assets and campaigns. The product pulls data from all paid, owned and earned media under one login. The data is displayed using interactive dashboards that help marketers derive insights on their campaigns without any dependence on third parties. Worked as business/ unit/ branch head at leading companies and have managed teams of different sizes and skill sets. Actively involved in new business development, with experience in managing P&L for business units. Strategised and executed mainline campaigns, performance marketing campaigns, website site development, social media campaigns, app development for leading B2B and B2C brands. Guest lecturer/ visiting faculty and mentor at management colleges for strategy planning, digital marketing, marketing analytics and innovation.